Customer Segmentation & Identify Customers from a Mailout Campaign for Arvato Financial Services

Introduction

This blog post is about the Capstone project for Udacity’s Data Scientist Nano Degree program. Project is based on the real-life data science problem and data is provided by Udacity’s partners at Bertelsmann Arvato Analytics.

Goal of this project is to identify which individuals are most likely to respond to…

Customer churn is one of the most important metrics for a growing business to evaluate. While it’s not the happiest measure, it’s a number that can give your company the hard truth about its customer retention.

It’s hard to measure success if you don’t measure the inevitable failures, too. While…

Mustafa Subasi

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