Customer Segmentation & Identify Customers from a Mailout Campaign for Arvato Financial Services


This blog post is about the Capstone project for Udacity’s Data Scientist Nano Degree program. Project is based on the real-life data science problem and data is provided by Udacity’s partners at Bertelsmann Arvato Analytics.

Goal of this project is to identify which individuals are most likely to respond to…

Customer churn is one of the most important metrics for a growing business to evaluate. While it’s not the happiest measure, it’s a number that can give your company the hard truth about its customer retention.

It’s hard to measure success if you don’t measure the inevitable failures, too. While…

Mustafa Subasi

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store