Who is become a customer ?

Customer Segmentation & Identify Customers from a Mailout Campaign for Arvato Financial Services

Introduction

Project Overview

Project Steps

1. Data Cleaning and Feature Engineering

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2. Customer Segmentation

2.1 Dimensionality Reduction

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2.2 Dimensionality Reduction

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How much percentage of population under consideration is present in each cluster ?

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Ratio of Proportion of Customers to Proportion of General Population in each cluster ?

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3. Supervised Learning Model

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Results

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Justification

Kaggle submission

Conclusion

Next Steps

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