Who is gonna Churn?

What is customer churn?

Ways to Reduce Customer Churn

Focus your attention on your best customers.

Analyze churn as it occurs.

Show your customers that you care.

Who is gonna Churn ???

The goal is provide an analysis which shows the difference between a non-churning and churning customer. This will provide us insight into which customers are eager to churn.

  • How many customers have some attrition with the bank?
  • How demographic variables are impact to earger the churn ?
  • How are the relationship with the variables vs churn ?

Question1 — How many customers have some attrition with the bank ?

Question2 — How demographic variables are impact to earger the churn ?

  • Age variable is not impact to customer churn.
  • The difference is too small to say that one gender is more eager to churn.
  • The “Education level” — distribution of the churn/nonchurned customers shows no difference.
  • We notice that “Income category” 60K-80K customer’s churned ratio seperate a little bit (%3) from the overall churn ratio.
  • The non churned customers tend to buy more products (more than 3 products) then the churned customers.
  • We notice that grader than 1 month inactivity in the last 1 year is impact to churn.

Question3- How are the relationship with the variables vs churn ?

Results

  • Traning Model accruracy: 90.45%
  • Test Model accruracy: 89.21%

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